Salad, fruits, fish and smoothies were new items which were included into the menu. With passage of time, when needs of consumer were explored and identified MacDonald added some more products in to its menu. When business model was reorganized as fast food chain, its chief products were, Burgers, Sandwiches, fries, wraps, milkshakes and desert. Currently, Macdonald has 36,615 outlets in 119 countries and second largest employer in the world. Later, McDonald chain of restaurant was bought by, franchise agent Ray crock, from Macdonald Brothers. It reorganized its business as, fast food, in 1948. Initially it was a barbecue restaurant, founded in 1940 administered and managed by, Maurice McDonald and Richard. McDonald is an American chain of fast food restaurants.
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See general information about how to correct material in RePEc.įor technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact. When requesting a correction, please mention this item's handle: RePEc:ags:ijameu:149902. You can help correct errors and omissions. Suggested CitationĪll material on this site has been provided by the respective publishers and authors. Institutional intervention by the public-private sectors are therefore necessary to unlock the potential of the problem children, maintain the momentum of the stars, extent the life of the cash cow and decide on the future of the dogs. The BCG matrix indicates one cash cow industry (sugar cane), eight dogs’(sisal, cotton, tobacco, tea, chicory, mohair, fry peas, dried fruit), fourteen stars (fowls slaughtered, maize, cattle & calves slaughtered, milk, vegetables, deciduous and other fruit, eggs, citrus fruit, wheat, potatoes, hay, viticulture, sheep and goats slaughtered, pigs slaughtered) and twenty one question marks. Of the 44 agricultural subsectors, 9 subsectors show a negative growth. The results show that the real average growth for the agricultural sector over the last ten years was 5.64 %. The Boston Consulting Group (BCG) matrix was used to analyse growth patterns for different agricultural subsectors and classify them as cash cows, dogs, stars and question marks. This paper investigates the development path of different agricultural sectors over the past 10 years in order to identify those subsectors that can contribute significantly towards reducing poverty and increasing national & household food security.